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Case Study: Tulos

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Tulos is an e-commerce brand offering trendy, high-quality products aimed at a younger, tech-savvy audience. Their goal was to modernise their online presence and create a seamless shopping experience tailored to their predominantly mobile user base.
This project highlights our dedication to creating e-commerce websites that combine aesthetic appeal with functionality, driving both customer engagement and business success.

Our Contribution

  • UI/UX Design: Revamped the website’s interface with a modern, contemporary look to enhance usability and appeal to younger audiences.

  • Mobile Optimisation: Designed a fully responsive website tailored to mobile users for seamless browsing and shopping experiences.

  • User Behaviour Research: Analysed website analytics to understand user preferences and prioritise mobile-first design.

  • Streamlined Navigation: Simplified the shopping journey, including easier navigation and an intuitive checkout process.

UI/UX Design

Mobile Optimisation

User Behaviour Research

Navigation Simplification

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  • Showcased our expertise in designing mobile-first websites tailored to specific user behavior.

  • Reinforced our ability to modernize brands and create customer-focused digital experiences.

  • Gained valuable insights into optimizing e-commerce platforms for younger audiences.

  • Added a compelling project to our portfolio, demonstrating the impact of thoughtful design on customer satisfaction and business growth.

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Results Achieved

  • A sleek, mobile-friendly website that elevated Tulos's brand image.

  • Significantly improved shopping experiences, particularly for mobile users.

  • Increased customer satisfaction and engagement due to a user-centric design.

  • Aligned the brand’s digital presence with the preferences and expectations of their younger audience.

Why It Matters?

  • Delivered a website that met their goal of appealing to a younger, mobile-first demographic.

  • Improved usability and shopping ease, leading to increased customer retention and sales.

  • Strengthened their competitive edge in a market increasingly dominated by mobile e-commerce.

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100 W George St Glasgow G2 1PB

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